Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros. A beta was expected in the fourth quarter of 2019 and a full launch in the first quarter of 2020 at the time. Stephenson, chairman and CEO of WarnerMedia's parent, AT&T indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. The original plan for the service called for three tiers with a late 2019 launch. On October 10, 2018, WarnerMedia announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands. Pre-launch logo of HBO Max from July 9, 2019, to October 29, 2019 Īs of Q4 2021, HBO and HBO Max has a combined total of 73.8 million paying global subscribers. subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries. While built around content from the namesake premium television service HBO, Max principally serves as a content hub for WarnerMedia's various film and television properties, offering a range of original programming and library content from the company as well as additional content licensed through third-party distributors.Īccording to AT&T, HBO and HBO Max had a combined total of 69.4 million paying subscribers globally on June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. The service was launched in the United States on May 27, 2020, in Latin America and the Caribbean on June 29, 2021, and in Andorra, Spain and the Nordic countries on October 26, 2021. HBO Max is an American subscription-based video on demand service owned by AT&T's WarnerMedia, through its WarnerMedia Direct subsidiary. Discovery)ħ3.8 million (as of December 31, 2021 )

United States, Latin America, Caribbean and parts of Europe (see full list of countries)Īndy Forssell (head of business operations) English (USA), Spanish, Swedish, Danish, Norwegian, Finnish and others

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